Once you know the secret... then you have to choose a model.
Here is a breakdown of the 3 kinds of businesses I see:
There are many ways you can achieve this... if you want a "traffic business" then you can sell lots of low ticket products and make the margin on the difference. For instance, I have sold over 600k units of test prep products over the last 15 years. I made about $20 gross profit on each one. Not too shabby. The key to that business is getting cheap conversions at scale - hence a traffic business. To make this work, I really have to be great at running paid traffic. So I have to acquire and maintain paid traffic skills. I have to stack on top of that conversion skills - without having to talk to the prospect. I have to make the conversion via copy or presentation. And lastly I have to invest money in paid ads tweaking and testing the ads, pages and copy until I either get it to convert or find out it is a loser.
Unfortunately sometimes it's just a loser.
The advantage of a traffic business is that there is very little expectation of a personal engagement with the customer. In other words, the customer just wants the thing - they don't want any of you. Low ticket from $20 up to $2k courses fit the traffic model. Ecommerce and SAAS also fit into this model. Scale to 7 figures depends on your market and your ability to manage the traffic monster.
The next business model is what I call a "sales business". Most of the group coaching businesses today in my view are sales businesses. There is more time dedicated to selling the prospect and marketing than to actually coaching the clients. Not judging. Just what I see. At least from the "Face of the Business". Most of these coaches proclaim that they love coaching and helping people... then they want to hire coaches to work for them in their stead in the coaching business. In any case, the person running a sales business generally has a phone call to consummate a sale anywhere from $5k-$20k or so. The expectation of the client is to get coached by the face of the business. Many times there is a disconnect because they don't get much time with that person because this is a tricky business to run. The owner of a sales business like this usually has to drive marketing, sales and scaled delivery. Many of the local agency models are operating in this realm too. The guys who aspire to have 300 agency clients paying $2k/mo for simple FB ads that their receptionist could run.
The skills required for a sales business are... mid-level traffic skills... good phone or zoom sales skills... sales team management skills... mid-level delivery skills... team building skills... team management skills. There is a lot to this model. It is easy to get this model to 7 figures in sales. Much harder to maintain it at that level for a long time (especially if your IP is just a copy of someone elses)... and very difficult to scale up to 8 figures and beyond. Think big team.
The last business model that succeed in this realm is what I call a "delivery business". Think high level and high touch consulting or service. This is like the consultant who charges 50k+ per year to a smaller number of clients. The agency who scales few clients big but charges $10k up to infinity for the service. I had a client who charges $80k per year to be part of a small group mastermind - but you also have unfettered access to him as well. He will consult on any ideas, fears or plans you have. He has a very successful business doing this. I have another client who does one on one consulting and her highest level package is $250k per year. Think Dr Wendy from Billions. I personally have been paid $1Million dollars per year for 2.5 years by a client to help them build their entire marketing and sales system. We grew their business from $30Million per year up to over $200Million per year in sales during that period.
The skills in a delivery business are a deep domain knowledge in a very narrow realm over a long career. You have built a reputation. Confidence in your ability to deliver results is another skill necessary here because you have very few clients that pay you big bucks.
For instance, I have managed over $50 Million in ads on Google... Just under $20M for myself - which is rare for people who claim to be media buyers. So I think about the adspend money like it is mine - which is a huge advantage. However, I also have the confidence to spend a million dollars for a client that doesn't work. I am not afraid to take BIG swings for clients that want to do it. It is a VERY small group of people who will do that. Which is why I get that call from those people.
Why do I tell you all this?
Because the Evil Genius Traffic Lab is the place to acquire and stack these skills. I don't want to coach you. If you need a hand holder then this is not it. I want to document what I do and what I am learning. You get the benefit of my aversion to being a coach. That is why this is about 1/10th of the price I could easily charge for it.
This is not bullshit. This is real.
Right now, I am attempting to figure out how to sell this at scale with Paid Ads. If I can't do it, then I will just shut it down, hire coaches and start charging $30k a year for it. I know that path. I would rather be the guy who gives people 10000000000X value and has them realize that my aversion to coaching is their gain.
Check me out. Verify that I am not full of shit.
So... once you realize who I am... then this should be the biggest no-brainer in the history of earth. If it is NOT that for you - then please do not buy it. I am not saying that as a take-away tactic. I seriously don't want you in the group if you don't "get" what is going on here.
If however, you do get it...
that this is rare.
That people like me don't usually sell real shit like this...
Then join up.
Look forward to teaching you some of my secrets. Of course, I would never teach them all.
What Evil Genius would do that? Muahahahaha.